To be honest I have never thought of a makeup to be worn when running. But that's what makes it so special. When I run, I get all sweaty and tired and I can only imagine that my face looks like a mess. But what if there was a way to prevent my face from looking like a complete mess? It's a perfect community. There are multiple small influencers who are also runners that will get Fazit well known throughout social media. On top of that we can host our own runs with real people sharing their opinions about our makeup brand. I see many "Get Ready With Me" videos and for a runner to include Fazit into their routine before running then finishing their run with their face looking as stunning as before they started is peak persuasion. Ultimately our own running club will be able to prove how durable our makeup is and how it has even brought all of us together as a big running community.

If we were a pop up at a music festival the first thing I'd manage is choosing a good spot where a 360 photo booth would make the best photos and videos. Everyone would love to get good photos at a music festival which would be the "bait" to our pop up. Passively promoting the brand without feeling too pushy and even getting them into a really good mood is key. We can have them swatch onto their skin free samples to get their opinion and feedback they may have. Give them a discount of our choosing encouraging them to buy from us and of course in the end a QR code for the photos they took on the booth. Second idea to the photo booth is posting something on social media from the pop up at the music festival with a hashtag with a chance to win merch or a product giving us more brand visibility.

Haus Labs. I believe their goal of being able to include a very wide range of products for all skin tones leaves many customers satisfied with their product. And with Fazit's goal of making makeup bold and leaving anyone wearing it feeling confident. I have no doubt in my mind that this collab will have better numbers than previous ones.