I'd like to share a personal experience that demonstrates my understanding of the importance of the products we offer at Squigs. As a college student, I know the challenges we face in maintaining our hair and skin amidst a busy schedule. In a TikTok video, I would highlight my essential beauty products, starting with the Gooseberry Delight Hair Oil. I emphasized how college showers can be harsh on hair, and this product, available through Squigs, has been my go-to for nourishing and protecting my hair. Additionally, I would discuss my daily skincare routine, featuring the Double Shot Face Serum. This serum is a game-changer for achieving that coveted campus glow. I would also take the opportunity to highlight the accessibility of Squigs products at our nearby Urban Outfitters, making it easy for students to access these essential beauty items. Here’s what the voiceover would look like: "I'm taking you through my essential brown-girl must-haves as a college student in a TikTok journey. First, let's talk about the vital topic of hair care, especially when college showers can be harsh on our tresses. That's where Gooseberry Delight Hair Oil comes to the rescue, nourishing and protecting my hair. But the self-care doesn't stop there! I'm all about keeping my skin radiant and healthy with a stellar skincare routine. Enter the game-changer: the Double Shot Face Serum. It's my go-to for that flawless campus glow. And the best part? With an Urban Outfitters just around the corner, I can easily grab my favorite Squigs products! Check out how accessible they are at the nearest Urban Outfitters and let's shine with Squigs together!" Potential Hashtags: #BrownGirlMustHaves #SquigsBeauty #UrbanOutfittersFinds

@himanilaroia - Instagram/TikTok

I would kickstart a captivating 'Squigs Beauty Challenge on TikTok' tailored to remote engagement within Indiana University’s campus community and beyond. This initiative comprises a series of themed challenges, each uniquely identified by a dedicated hashtag, such as #SquigsGlowUpChallenge. These challenges would not only encourage students to demonstrate their creativity but also spotlight their daily use of Squigs products in short and engaging TikTok videos. The most captivating entries will receive the spotlight on Squigs' official social media accounts, and the winning participant would be rewarded with an enticing prize, such as a curated Squigs product bundle or an exclusive discount code. This dynamic strategy strategically capitalizes on TikTok's immense popularity to generate user-generated content and spark enthusiasm amongst our student body, effectively nurturing and expanding the Squigs community in an enjoyable and interactive manner.