My all-time favorite commercial is Pepsi's vending machine ad. Without uttering a single word, it brilliantly reflected the brand's responsiveness to public discourse (which shows they are aware of everything relatedto the brand). In response to Coca Cola's assertion that for every can of Pepsi sold, two Coca Colas were, Pepsi released a commercial featuring a young boy. The boy, armed with money, ingeniously purchases two Cokes, stands on them to reach the Pepsi button, and triumphantly presses it. This ad exemplifies the importance of being aware of trends and public discourse surrounding a brand. By responding creatively to Coca Cola's claim, Pepsi not only engaged in the ongoing conversation but also showcased its ability to adapt and redefine perceptions in a playful manner. This kind of responsiveness not only resonates with the audience but also demonstrates a brand's agility and understanding of current trends, making it more relevant and memorable in the competitive landscape.

Yes, all of my friends have Spotify and we all use it every day.

One exciting facet of social media strategy could be the implementation of engaging contest challenges. These challenges would not only amplify brand visibility but also spark enthusiasm and interaction within the Dune community. We could go for something more aesthetic, having a “Sun-kissed Destination Challenge”:inviting followers to share photos of themselves using Dune products in unique and picturesque locations, utilizing a hashtag like #DuneSunKissed. This not only promotes Dune's products but also taps into the aspirational aspect of sun protection, tying it to travel and adventure. We could also go for a fun type of challenge, asking the followers to share a specific Dune-related photo or video and to come up with the most creative, funny, or cheeky captions (this not only engages the audience but also creates a lighthearted and entertaining atmosphere).