I focus on how clothes fit into real life, like getting ready in the morning, running errands, grabbing coffee, or staying in at night. That makes the pieces feel lived-in, desirable, and emotionally relatable instead of just being shown on a hanger.For a brand like Love + War, I would lean into soft, cozy, effortless visuals that feel intimate and modern, not overly produced. The content would feel like you’re watching a friend with great taste get dressed, which builds trust and makes people want to shop what they see.That authenticity and lifestyle-first approach is what makes my content stand out and convert.

I stay authentic by never acting like I’m “performing” for the camera. I film in real moments, getting dressed, doing my makeup, lounging at home, going out, and I talk the way I actually would to a friend. I only highlight what I genuinely like about a product and how it fits into my life, so the content feels natural instead of scripted. That honesty is what builds trust and makes people want to buy.

I convert views into sales by treating social media like a funnel, not just content. I use visually aspirational Reels to create desire, then reinforce trust through results, ingredient education, and testimonials, all paired with clear but elegant calls to action like “Shop the ritual” or “Discover your glow.” I also make sure the path to purchase is frictionless with product tags, link-in-bio landing pages, and retargeted content so viewers see the brand multiple times before they buy.