Content either builds belief or drives action. Brand content creates trust and makes people want to be part of what you’re doing, while purchase-driven content gives them a clear reason to buy right now. The real power comes from combining both. You build the connection first, then give people a reason to act when they’re already bought in.

I would create a short-form video documenting my experience going through a 3-day fast while being surrounded by the nonstop energy of the University of Arizona. It would show real moments of being around friends, being in social environments, and still staying locked in, highlighting the discipline it takes to operate at a high level even when everything around you is moving fast. This works because it feels real, high-energy, and relatable, while also showing a level of focus and control that people respect. Instead of forcing a promotion, it tells a story that naturally draws attention and keeps people engaged.

I would increase engagement by creating content that feels native to the platform rather than overly promotional, focusing on real use cases and lifestyle-driven videos that capture attention quickly. As a student at the University of Arizona, I am consistently in high-energy environments through my 120+ member Professional Sales Club, my 160+ member fraternity, and my time spent at South Rec, where I interact with driven and social individuals daily. I would also leverage these communities to generate user-generated content, ambassador-style promotion, and strong word-of-mouth. By combining consistent, authentic content with real interactions and feedback from these groups, I can drive both engagement and long-term brand loyalty.