No

I don't have a personal portfolio link on me right now, but a branded content example I really admire is Spotify's 'Wrapped' campaign. It's a great case of a brand turning user data into shareable, personalized content that feels native to social media rather than like an ad. For Uber specifically, I think something similar could work — imagine an annual 'Your Year in Rides' recap showing users their most frequent destinations, miles saved, or money spent. It's branded, it's personal, and people want to share it.

One content concept I'd explore is a 'First Ride, Real Stories' series — short-form videos or social posts featuring real people sharing a memorable moment tied to an Uber ride. Maybe it's someone getting to their job interview on time, a late-night airport pickup, or a first date. The affiliate angle works really well here because creators can share their personal story authentically, drop their referral link naturally, and the audience doesn't feel sold to; they feel related to. It taps into emotion rather than discount-chasing, which tends to drive higher-quality sign-ups. I'd pair it with a simple CTA like 'Get your first ride free' to close the loop and make conversion easy.