I research trends and methods by studying content that’s already been made by the brand or by consumers, paying attention to what’s resonated and performed well. From there, I create my own one-of-a-kind videos that showcase what I can offer as a small creator, making sure my content speaks directly to potential buyers and highlights the product in an authentic, engaging way.

One example that did really well was a video I made featuring the BBL jacket. I showed how it looked on me and explained why I thought people should buy it, and it actually led to a few orders. It was exciting to see my content directly spark interest and sales, which really showed the impact of sharing my honest opinions.

I’m chronically online, always scrolling, researching, and keeping up with everything, from the latest fashion drops to viral trends. I dive into TikTok, Instagram, etc to see what’s poppin, then take that inspiration and remix it into my own content, whether it’s styling OOTDs, skincare routines, lifestyle tips, or travel looks, so my audience is always seeing the freshest, most on-trend vibes straight from me.