TikTok would be most preferred because I found that it’s much easier to gain traction once you know what the app is looking for in terms of video length, sound used, time of day posted, etc.

I would post towards a specific audience. For example, I am a masculine presenting woman and I’d like to show others in my community what scents work for our look. I can be high energy and relatable to bring traction to my page as an influencer.