I would capture authenticity by documenting a real finals-week day from start to finish, showing how Sacheu makeup holds up through long hours and real stress. The video would begin at 6 a.m. as I apply my makeup before an early study session, with a quick timestamp on screen. Throughout the day, I’d include short, natural check-ins such as after classes, at the library, during coffee breaks, and post-gym in order to highlight that I haven’t touched up my makeup. By the final clip around 10 p.m., after a full day of studying, walking across campus, and minimal sleep, I’d show a close-up of my face to demonstrate how the makeup still looks intact. The focus would be on real lighting, unfiltered shots, and genuine reactions to emphasize trust and long-lasting performance during one of the most demanding weeks for students.

The video opens with a quick, relatable problem such as me scrolling on my phone, clearly craving ice cream, with on-screen text like “When you want ice cream… but not the sugar crash.” Cut to a fast transition at my local grocery store as I grab Chara from the freezer, emphasizing that it’s an easy, everyday choice. The final shot shows me back at home, dressed casually in athleisure, enjoying Chara on the couch feeling relaxed, satisfied, and guilt-free with a simple text overlay: “Craving, solved.”

1.) OUAI

2.) Wildflower

3.) Diesel