I’d pitch Skinny Mixes promotions by making them feel like a treat, not a sale. I’d use trending TikTok formats and natural storytelling to show how these mixes make everyday moments more fun. For example, I’d incorporate them into my low-calorie high-protein recipes, like using them in my Ninja Creami creations or other viral healthy treat trends. Each video would be upbeat, playful, and relatable, showing real ways to enjoy flavor without the guilt. The goal is to make promotions feel like an inside scoop between friends, highlighting deals and new flavors in a way that sparks FOMO and keeps Skinny Mixes top of mind as the go-to for guilt-free flavor.

I've worked with UberOne students at their UW Madison Campus event, focusing on content appealing to student use. I was the Brand Ambassador of Wet Hydration, where I managed media relations with local sororities and gyms for future connection of our product. I have previously been a double major, but in my growing interest of brand awareness and representation, I have decided to drop my Music Major for pursuing my work ethic on these jobs.

I offer two accounts to monitor TikTok trends depending on the algorithm. One is my personal account, where I have it focused on fitness and gym-based content. The second is an unlisted account where I have added no interaction and monitor it to the baseline "For You Page".