What excites me the most about BUNKY is how it incorporates a certain lifestyle and takes that and makes it into an aesthetic or "warm" feel to it. BUNKY's visuals and color also excite me, because it make me think about many ideas for what I can do to grow the brand by taking that specific theme. I think i'd be a GREAT fit because i love snacking and as well as hitting my protein goal for the day, so being able to relate to what the product can offer, helps me bring out more creativity for content.

I would do this by practicing a lifestyle, instead of making it look like a chore or as if it is needed. The more you promote it as something that people might "need", people might be less interested because they think you just want to sell a product. So instead, i will aim for a more "lifestyle" "this is what my morning looks like" and apply the product smoothly by aiming for an aesthetic.

I think Rhode and Skims are absolutely killing it! Something that i think BUNKY can take or learn from these brands, is the "vibe" they bring out to their post. They each have a specific feel to their content, Rhode has that minimalistic feel and "i want this life" energy. While Skims has that strong product visual. I think BUNKY should build a recognizable visual tone, that way people KNOW who BUNKY is based on color palette. As well as producing a certain feel or vibe, because that way we will be selling a feeling, not just a product.