One area of opportunity for Dune would be to get their products seen and used by influencers in TikTok/Instagram videos. These social media platforms are huge for marketing, as they allow for millions of people to see products and be "influenced" by people whom they aspire to be.

One beauty brand that is killing their social strategy is Drunk Elephant. They make limited products and sell them at high prices, but they understand their audience. They use packaging to catch the eyes of their young female audience, and they were lucky enough to have social media influencers such as Alix Earle use their products in the TikTok trend of GRWM. They understand their market very well and sell consistent products that show results.

Aquaphor is one of those brands that you can always rely on. It gives consistent results that allow you to feel and look your best. My skin is always its happiest and glowiest whenever I use Aquaphor products. My little brother suffers from severe dry skin and Aquaphor is one of the only products that takes away his discomfort and allows him to feel confident and comfortable in his body. I have loved Aquaphor products for a long time, and I see them staying with me far into the future.