Always starts with deeply understanding the target audience their needs, motivations, and pain points. For Wemove,(my previous project) I focused on an active, flexible-schedule crowd, so I crafted short, energetic videos showcasing how they can work out on their own terms, featuring authentic testimonials and clear calls-to-action. For solar panels(website which also was a previous project), since it’s a more technical topic, I created content that simplified the benefits using impactful visuals and easy-to-digest infographics, making the subject approachable and engaging for both curious beginners and serious buyers. Then, I develop varied content formats like reels, stories, and carousels to keep the feed fresh and maintain audience attention. I also experiment with different hooks and messaging, monitoring analytics daily to optimize performance and maximize engagement. Overall, my approach combines deep audience insight, creativity, adaptability, and data-driven decision making — the perfect formula to deliver the right message to the right people at the right time.

by following top social media experts, creators, and platforms on Twitter and TikTok places where trends pop off first. I also subscribe to newsletters like Later, Social Media Examiner, and HubSpot for deep dives and algorithm updates. Plus, I’m active in creator and marketing communities where people share fresh tips and hacks daily. And, honestly, I test stuff myself posting, analyzing, tweaking because nothing beats real world experience when it comes to understanding what works.

absolutely, i believe in pure and honest hard work and labour that is what respected in today's world professionnally speaking