She/Her/Hers
Heather
I’m Heather, a BFA graduate and professional jeweler based in Ohio! After gaining experience in NYC’s fashion & jewelry world, I create UGC on the side while running my own vintage jewelry brand!
Endorsements
UGC Creator
About Me
Columbus college of art and design
contemporary craft, Photography
Class of 2019
New York, NY, USA
Skills
Interests
Interview Questions
Huron
Part-Time Organic Social Media Manager
What Are 2-3 ideas you have for our next organic posts?
After and account audit, I think your next 2-3 posts should be:
- “What’s Under Your Beard?” - Skin Beneath the Beard Routine””. This will be a 20-30 sec. Reel showing a customer pain point, product utility, pseudo UGC (feels more relatable and not too salesy), and shareable content.
-Men’s Skincare Myths: a 15 second reel using a trending sound/voiceover and showing of course, men’s skincare myths. Makes the product feel more comfortable to the target audience, relatable, takes away some of the stigma around skincare for men, is educational and shareable (exactly what we want).
Huron
Part-Time Organic Social Media Manager
describe a successful social media campaign you ran - what were the outputs (posts, partnerships, etc.) and outcomes (growth in followers, traffic, engagement, etc.)?
I use to run their social media accounts for a popular jewelry company- for our spring campaign, I came up with the creative strategy and created the content. Our goal outcome was an increase in eyes and engagement, and a direct result of that campaign was a spike of 9k followers to the account.
Huron
Part-Time Organic Social Media Manager
How do you stay updated on the latest TikTok and Instagram trends?
I am a native user & consumer to both platforms, so I organically stay on top of trends by consuming content on both apps daily. In addition to this, I also follow and subscribe to various marketing newsletters to stay up to date with the most current strategies, trends and data on social media marketing.