Countless.ai
Growth Strategist
Our product enables e-commerce brands to personalize their website (images + text) to every visitor.
What would you imagine are some different ways to segment visitors that a brand may want to use to personalize, and why?
In Starbucks they were the pioneers of putting names on cups. This is a great idea that made people feel more connected to what they were buying and who they were buying from. People like seeing their names and like being seen and heard and through creating personalized messages and images for a consumer, they would be more likely to buy and come back.