Interview Questions
Sousa
Social Media Specialist for Wellness Drink

How do you think about the difference between content that builds a brand vs. content that drives a purchase?
I think content that builds a brand can be more important because you need a strong brand in order to create content that drives a purchase
Sousa
Social Media Specialist for Wellness Drink

If you had to create one piece of content for Sousa this week, what would it be and why?
I would most likely create a fun TikTok video, because those seem most popular and are most likely to reach the most amount of people!
Sousa
Social Media Specialist for Wellness Drink

How would you increase engagement for a new Supplement brand on social media?
I would utilize the product in real-life scenarios! I would also utilize the accessibility of the product






