I find manual research methods like reviewing social media profiles, tracking engagement metrics, organizing findings in spreadsheets, and taking detailed notes to be the most effective. Manually collecting data allows for better context, accuracy, and a deeper understanding of patterns that automated tools might miss.

I would identify tattoo artists and influencers by looking for creators whose content and audience align with the brand’s values, using TikTok, Instagram, relevant hashtags, and community pages. I’d focus on artists with strong engagement and an authentic connection to their audience rather than just follower count. I would approach them with personalized outreach, showing familiarity with their work and clearly explaining how the collaboration would be mutually beneficial.

A strong content idea would be a short TikTok highlighting a common student struggle, then introducing Extra as a helpful solution with a simple call to action to join the waitlist. This format works because it’s relatable, easy to understand, and encourages viewers to take action.