YouTube Shorts and TikTok are the most effective platforms for promoting wellness and beauty products. Both platforms thrive on quick, visual, and authentic content. I create fast-paced, engaging videos like GRWMs, before-and-afters, and first impressions that highlight results within seconds. These formats are highly discoverable, easy to consume, and trusted by viewers, making them drive awareness and conversions in the beauty and wellness space.

To ensure the content feels authentic and engaging for my audience, I would create a relatable, real-life style video (such as a GRWM or first impression) showing how I would naturally incorporate the product into my routine. I’d focus on honest results, close-up application, and a clear before-and-after to highlight the effectiveness. I’d also incorporate current beauty trends and use a style that performs well on my page, while still keeping it true to my personal aesthetic and voice.

I’m a marketing student, so I’m always drawn to brands with a strong visual identity and clear sense of who they are — and Formula Fig really delivers that. Even in a remote position, I love that I’d get the chance to gain real experience for my resume and learn how different parts of a modern beauty business operate.