I believe that Bloom Nutrition has a unique marketing technique that sets them apart from other brands. They advertise with influencers by having the influencer create their typical content while using Bloom. I believe this makes the content still seem genuine and would appeal to groups of people who don't like overly scripted advertisements. I also believe that the target audiences are more likely to buy a product when it seems like the influencer uses the product on a daily basis, rather than using it just to get paid.