I’d focus on making the offer feel exciting, limited, and worth jumping on right away. On campus, I’d promote it during high-traffic times and spots, like before class or at events, and talk to people face-to-face so it feels more personal. On social media, I’d create quick, eye-catching posts and stories that highlight how easy it is to order Sephora through Uber Eats and play up the fact that it’s a limited-time thing, so people don’t want to miss out. I’d also use giveaways or fun incentives, like small samples or shoutouts, to encourage students to try it and share with their friends. Overall, I’d combine word-of-mouth, social media, and event promotion to build buzz and drive people to take advantage of the offer while it lasts.

I’m currently involved with the Communications and Marketing social team on campus. We work really closely with student government to plan and promote events, so I get to be a part of both the creative side and the student outreach side. It’s given me a lot of experience connecting with different groups on campus and helping bring people together for events.

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