Think like your client. Become your client. As someone who wrote different articles on fashion topics, I noticed that in every niche there is something deeper- deeper pain and desire. Of you want your clients to look at your mail and be interested in it, first recognize your targeted audience, then analyze it it fully. For some people motivation to read further is some promo/discount, for others quality/guarantee, for other the product being trendy. Also, another option is (depending on product) using TikTok as a hack for people to WANT to receive emails for you. The recent idea I came up with is if it wits your brand philosophy, include affirmations/motivating words. People love what makes them feel better and people love feeling special.

The biggest example of this is my university career. Growing up, math was always the hardest subject for me, and I never thought about considering it as my major. However, I eventually chose economics and business as my career. I got accepted to my desired university, but my math exam scores were pretty low, which is part of when I failed. I was and am surrounded by people for whom math is easy and doesn't take a lot of time. This served as motivation for me to work smart and put effort in the right way so that I could feel the same way, that studying math and analytical subjects is easy. After a year of creating different strategies and trying different techniques, consistency and smart work brought me the highest score on my last exam, which is part when I became successful at it.

For a new brand: As someone you entered market recently you have all the chances to go viral. Create a strong brand image, use TikTok trends and be communicative with your audience. If you have available resources find influencers who's audience matches yours. if not, there option is using UGS.