No, I have not, this would be the first!

While this would be one of the first official UGC collaborations in my portfolio, I have done mock social media product campaigns for companies such as Olipop. For example, I developed a summer campaign concept centered on health, wellness, personalized blends, and seasonal trends. The campaign's premise, "What's in Your Blend?", was intended to stimulate user involvement while also highlighting Olipop's beneficial ingredients in a fun, lifestyle-focused approach. I envisioned short-form video content in which consumers may highlight their blend alongside their particular wellness goals, such as improved digestion, hydration, or a soda replacement for summer trips.

To ensure my content aligns with a brand's aesthetic and values, I begin by studying the company as a whole and its existing content. Gathering social media posts and product photography, while making sure to stay true to the brand and website image.