https://tiktok.com/@haydenisherr

https://instagram.com/haydenisherr

One of my most successful content creation campaigns was my collaboration with Philosophy’s Purity Cleanser. I created an authentic, engaging video showcasing the product in my daily skincare routine, emphasizing its effectiveness and gentle formula. By using a natural, relatable approach, I connected with my audience, leading to increased engagement through comments, shares, and saves. The video performed well on TikTok, generating strong organic reach and driving genuine interest in the product. This campaign reinforced the power of authenticity in UGC content, proving that high-quality yet approachable storytelling can significantly influence audience trust and brand awareness.

For Ulta’s launch, I plan to capture the excitement through high-quality, engaging content that showcases the product’s benefits, aesthetics, and in-store experience. I’ll start with an unboxing and first impressions video, highlighting the packaging and initial thoughts to build anticipation. To bring the launch to life, I’ll film an in-store experience, showing the product on Ulta’s shelves and incorporating a mini haul to create a sense of exclusivity and excitement. I’ll also create tutorials and demos, seamlessly integrating the product into my routine to showcase its effectiveness. To maximize engagement, I’ll incorporate trendy, fast-paced Reels and TikToks with eye-catching visuals that align with current beauty trends. Lastly, I’ll share an authentic, UGC-style review that feels like a genuine recommendation, helping potential customers connect with the product in a relatable way.