If I were managing Dubai Delights’ TikTok for the first 30 days, I would focus on building curiosity, brand personality, and taste appeal through short-form storytelling and trend-based content. My goal would be to introduce the brand in a way that feels fun, aesthetic, and highly shareable. 1. Product + Flavor Storytelling “What does Dubai taste like?” Close-up chocolate shots: drizzles, textures, breaks, etc. These types of videos make viewers want a bite. 2. UGC + Creator POV Taste test reactions (friends, students, or local creators) “First bite impressions” or “Rate this flavor” UGC builds trust quickly and performs well with Gen Z. 3. Culture Hooks + Behind the Brand Quick storytelling about Dubai flavors, ingredients, and inspiration “How we bring Dubai into chocolate” Luxury brands do great when there’s cultural story and meaning behind them. 4. Trend-Based Hooks Trending sounds + ASMR chocolate breaks POV formats like “POV: You brought back chocolate from Dubai” This keeps the brand relevant and discoverable. 5. Aesthetic Packaging + Gifting Moments Slow pans, luxury packaging, cinematic edits “Giftable chocolate” POVs, holiday edits, bestie gifting moments This leans into Dubai Delights’ premium vibe. 6. Micro-Testing for Optimization Throughout the first month, I’d test: Hooks (creator-led, text-led, visual) Editing pace Sounds UGC vs branded content The goal would be to see what viewers respond to and scale the content that drives watch time, shares, saves, and curiosity. Overall, the first 30 days would be about creating a recognizable aesthetic, introducing flavors and brand identity, and using UGC + storytelling to make people want to try a taste.

I stay updated with social media trends by being active on the platforms where they start, mainly TikTok and Instagram Reels. I pay attention to trending sounds, hooks, POV formats, editing styles, and creator-led content because those usually set the tone for what performs. I also follow social media strategists, marketers, and creators who break down why certain videos take off or how algorithms shift. As a content creator and brand ambassador, I’m always experimenting and watching how people respond in real time. I pay close attention to comments, repost culture, and community reactions because that’s where you can really see if something lands. On the brand side, I focus more on what turns views into engagement, saves, shares, and watch time because trend adoption looks a little different when you’re representing a product. Overall, I stay current by being part of the platforms, testing ideas, and learning directly from the creator community.

What attracts me to digital marketing is how innovative, creative, and community-oriented it has become, especially on platforms like TikTok. I love that brands are now built through short-form videos, trends, and authentic storytelling rather than polished ads. I’m fascinated by the process of transforming a simple idea into genuine engagement, including views, comments, shares, and a recognizable brand personality. As a student content creator and brand ambassador, I’ve learned how quickly a relatable hook or trend can spark curiosity, prompt people to ask questions, or inspire them to try a product. Digital marketing lets you experiment, analyze what works, adjust, and scale. I enjoy being part of that process because it’s fast-paced, strategic, and creative all at once, especially when it involves Gen Z audiences, trends, and UGC.