Interview Questions
Groovy Coffee
Content & Campus Marketing Intern

If you were running Groovy Coffee’s TikTok for one week, what content would you post and why?
Day 1: The USP. A 5-second macro loop: Cinnamon meeting Colombian beans. Hook: "Coffee that doesn't need sugar."
Day 2: ASMR. The "pop" of the plastic-free tin and the scoop. Focus: Premium feel and sustainability.
Day 3: Specialist POV. A "Day in the Life" of a Temporary Specialist I (G-18). Focus: The precision and craft behind the beans.
Day 4: Upcycle. Three quick cuts of a used tin transformed it into a planter or pen holder. Focus: Your eco-mission.
Day 5: The Vibe. A transition video: Boring coffee ➔ Groovy Coffee (color change). Focus: Brand energy.
Day 6: Tutorial. How to brew for that "never-burnt" finish. Focus: Quality education.
Day 7: Mission. A "Feel Good, Do Good" montage of the team or community. Focus: The heart of the brand.
Groovy Coffee
Content & Campus Marketing Intern

How would you organically get students on your campus excited about Groovy without relying on paid ads?
Word of mouth is the best reference, in my opinion. It lets others know that it's a brand that is known as well as liked amongst their own peers, who they inherently would trust more than an ad.

