The first thing I look at is the design, the logo, the packaging, which is what coerces me into buying it however it's not the only thing I'm concerned with. What matters the most, is a product that talks to me, that tells me that I'll feel refreshed after consuming it. For example, I'd prefer that the product not have its entire packaging covered in unpronounceable ingredients.

Only after this, do I concern myself with the taste but by then I've already brought the product and that's what matters. Not everybody is going like how a particular product is going to taste but if they do its better to describe that taste in words that one with usually associate with everyday pleasure. For example, one could relate it to relaxing on the beach and the product being just the thing they need.