My graduation should be around May–June this year, once the board exams wrap up and results are out.

If you try to sell it like a luxury product, most graduating seniors will tune out—it’ll feel out of reach. The angle that actually lands is moment + identity, not just price or features.

Position Uber Black as the “main character send-off” for a milestone they’ll remember for years.

Start with the moment: Graduation isn’t just another day—it’s photos, family, friends, and that transition into the next chapter. This is where Uber Black fits in: showing up in a sleek black car, stepping out dressed up, everything feeling elevated without needing to own anything.

Frame it like this:

“You’ve put in 4 years. Arrive like it mattered.”

“Not just a ride—your graduation entrance.”

“Split it with friends, make it a vibe.”

Make it practical too: Seniors care about convenience more than luxury labels. So highlight:

No parking stress on a chaotic campus day

Reliable pickup timing (important for ceremonies)

Space for family or group rides

Easy cost-sharing in the app

Then push the social angle: This generation documents everything. Lean into short-form content:

“Get ready with me → Uber Black pickup → graduation walk”

Clean, aesthetic shots of arrivals and drop-offs

Group exits that feel cinematic

Finally, reduce the mental barrier: Offer a graduation promo or first-ride discount, and emphasize splitting—because once it feels affordable, it becomes a no-brainer upgrade.

The key is simple: don’t sell a car. Sell the moment they’ll post, remember, and associate with leveling up.

Yes of course. I can from taday also.