Focusing on different regions not a single or particular country which will result in targeting a large audience and if doesn’t catch a particular region’s customer then might have the possibility of getting the others. For example targeting countries where the dune is not easily accessible and has a large number of population can be one of the ways in expanding the business.

Morphe! They had a peak period when it was all over internet, but down the line the customers have started scattering and using other brands, the presence of the brand on social media including its reach has been going down which is resulting in downfall of the brand. Collaborating with the growing and popular influencers was the main reason for them to be the most talked brand but they discontinued doing that.

I’ve been a part of the college’s social media team, where I’ve been creating content for the college account like reels and posts for the general awareness and for the people to get a overview of our college. This helped in attracting the students and solving their queries.