I've participated in research in multiple avenues during my time at UCSC. I've participated in data research and manual entry of data into databases for the UCSC dining halls. I've coded every item from different food vendors for their Real Food sustainability standards according to the AASHE Stars guidelines and entered my findings into the FoodPro database for UCSC Dining to run their reports and create their purchasing plan for sustainability indexing for the following year. I've done this for about 3 years and will be continuing into my fourth year.

As a growth strategist in the e-commerce industry, I envision several effective ways for brands to personalize their website for every visitor. Geographic segmentation allows tailoring region-specific offers and content to match the cultural context. Behavioral segmentation enables personalized product recommendations and targeted offers based on browsing history and past purchases. Demographic segmentation ensures content aligns with the interests and needs of different customer groups. Leveraging purchase history segmentation, brands can offer loyalty rewards and tailored product suggestions. Referral source segmentation optimizes marketing channels and enhances the website experience for visitors. Device-based segmentation ensures user-friendly designs across desktop, mobile, and tablet devices. Time-based segmentation showcases time-sensitive offers, creating a sense of urgency. Lastly, persona-based segmentation humanizes the brand-customer relationship by crafting tailored messaging for specific segments. Implementing these strategies will enhance engagement, conversions, and customer satisfaction, supporting the goal of increasing meetings booked and improving the sales pipeline.

Here is a pitch idea: ttention all snack lovers! Get ready for an exhilarating experience at the upcoming Nascar Racing events! Representing three better-for-you snack brands, we are searching for an enthusiastic, snack-loving individual to join us. Your role will involve connecting with event attendees, handing out mouthwatering, plant-based snacks from Real Food From The Ground Up, YOU NEED THIS, and Popchips, and being the face of these amazing brands. To engage both new and existing consumers, we have an exciting surprise in store – the Snack Olympics! At our branded booth, participants will embark on a series of thrilling challenges like "The Real Food From The Ground Up Balance Beam," "Popchips Target Toss," and the "YOU NEED THIS Relay Race." As a true snack aficionado, you'll confidently answer consumer questions about each brand, share product feedback, and spread brand awareness with your positive attitude and excellent communication skills. Plus, we'll make sure everyone gets to sample these delectable snacks. Don't miss this opportunity to connect with people, have a blast, and make lasting memories while celebrating the joy of healthier snacking!