Interview Questions
Sousa
Social Media Specialist for Wellness Drink

How do you think about the difference between content that builds a brand vs. content that drives a purchase?
content drives purchase have a CTA to buy, and does not have to experiment multiple angles. Brand building requires more content diversity to show different angles of the company product
Sousa
Social Media Specialist for Wellness Drink

If you had to create one piece of content for Sousa this week, what would it be and why?
It'll be about "open your eyes everytime you hear your favorite drink" with friends, and plug in sousa at the end. It is a trendy format and it feels genuine until the product placement, which is good for retention
Sousa
Social Media Specialist for Wellness Drink

How would you increase engagement for a new Supplement brand on social media?
Comparison before/after, product placement in daily lives, fast montage/ skits, street interview style




