Most brands attempt to appeal to Gen Z based on trends, which are superficial and fleeting. Most importantly, these types of advertisements appear disingenuous to a Gen Z audience unless the brand is already well-known and appreciated among them. Instead, a more permanent strategy would be to appeal to Gen Z's larger goals and center the brand around their needs. These goals may include clarity on confusing topics (such as finance, tech, etc), social awareness, or career assistance.