I would lead sampling efforts by making them interactive, fun, and highly shareable both on and off campus. On campus, I could set up pop-up sampling stations at athletic practices, student events, or common hangout spots where people can try products and give quick, live feedback. Off campus, I’d engage local sports teams, student groups, or friends through “taste-test challenges” and short-form videos showing first reactions, favorite flavors, and honest reviews.I’d also leverage social media by sharing polls, Q&As, and mini giveaways tied to the sampling, making the experience feel interactive and encouraging more students to try the products while spreading excitement organically.

For game day makeup, I’d create a high-energy, fun look that’s bold, long-lasting, and team spirited. I’d use vibrant ColourPop eyeshadows, liners, and highlighters to match my school colors, paired with a sweat-proof setting routine that stays put through practices and games. I’d film it as a “Get Ready with Me: Game Day Edition,” showing step-by-step application, tips for staying glam while active, and finishing with a confident, game-ready look. This shows ColourPop products as both fun and functional, perfect for athletes and students alike.

What I love about ColourPop is how fun, creative, and accessible the brand is. The products are high-quality but still affordable, which makes experimenting with bold colors and new looks feel easy and exciting. I also love how inclusive and trend-forward the brand is—there’s something for everyone, and it encourages self-expression in a way that feels playful and authentic.