I’m actively involved in about four different clubs on campus, each targeting different interests and goals of mine. This allows me to connect with a wide range of students from diverse backgrounds. One of these clubs is one I founded last summer, which has already grown to over 90 members. Imagine over 90 students getting a taste of your product, that’s powerful exposure! In addition, many of the clubs I’m involved with collaborate with other organizations on campus and even partner with students from nearby schools like the University of Dayton and Wright State, which expands the network and reach even further.

I would host campus events through the clubs I’m a part of, such as A Culturally Educated Sisterhood (ACES), Sinclair African Students Association using them as opportunities to showcase Vita Coco as a fun and healthy lifestyle brand. For example, during cultural showcases, welcome week or wellness events, Vita Coco could be featured as the go-to refreshment, with sampling tables, flyers, photo booths, and social media challenges that highlight the product. This would not only provide students with a memorable experience but also build brand awareness and engagement across the campus community.