Interview Questions
Dream Chasing Publishing
TikTok UGC Style videos — Daily Book Promo Videos

What’s your approach to improving content based on feedback or analytics?
Always pivoting and being willing to switch things up. Understanding authenticity is key, but the numbers matter too.
Dream Chasing Publishing
TikTok UGC Style videos — Daily Book Promo Videos

When you get a creative brief, how do you make it feel authentic?
I imagine I am the person needing the product— and assume the role of who/ what they’d be looking for in marketing.
Dream Chasing Publishing
TikTok UGC Style videos — Daily Book Promo Videos

What’s your process for coming up with hooks that stop people from scrolling?
Ask a question and answer it or offer a solution to a problem… only to be revealed in the video. Also, aesthetics are everything.



