Early into launching my personal brand Eyes of Haris in Chicago, I posted a simple video exploring a new park in the city, nice views, a casual game of tennis. Just a real moment filmed and edited naturally. It pulled 8,000 views organically. For a brand one month old with a small following, that kind of reach comes down to quality content. What made it perform was the authenticity. It wasn't staged or scripted. It was a genuine moment that people could see themselves in exploring a new city.

Young professionals can spot an ad immediately and the second they do, they're gone. What actually engages them is content that fits into their life, not content that interrupts it. For a brand like Shroomed Energy that means showing the real moments Not a staged kitchen unboxing. The product has to live inside a relatable moment, not be the focus of a performance which is where my strengths lie in.

I understand the founder mindset. I'm building something myself, a personal brand from the ground up with no shortcuts. That means when I'm talking to a founder about an opportunity to get their brand discovered and featured, I'm not just reading from a script. I am authentic.

Additionally, professionally, I'm a Financial Analyst communicating with VPs and Directors daily. I know how to talk to decision makers in a way that is clear, direct, and gets a response.