When developing and executing outreach strategies to drive client engagement, I start by deeply understanding the target audience through data segmentation, market trend analysis, and behavioral insights. At AmeriCorps and Exelon, I used both quantitative and qualitative data to identify what resonates with specific audiences whether it was diaspora investors, system users, or internal stakeholders. Once I have a clear picture, I craft tailored messaging and engagement plans aligned with the audience’s needs and values. I often test multiple outreach variationswhether it’s a campaign pitch or a stakeholder presentation—and measure performance through feedback loops or engagement metrics. Execution-wise, I combine tools like Excel, CRM platforms, and data visualization to track progress and make real-time adjustments. I also prioritize follow ups and relationship building through consistent communication and strategic timing. This data-driven, targeted approach ensures that outreach efforts aren’t just broad but effective.

If I messaged 25 creators and only 2 replied, I’d start by following up with the other 23 after 48–72 hours, since many people miss DMs or forget to respond. I’d send a quick, friendly message to check in and restate the offer. Then, I’d expand my outreach to 50–100 more creators, casting a wider net across related niches like college students, moms, grocery haul creators, and snack reviewers not just fitness. I’d also test a few different message variations to see what gets better responses, making sure each one is clear, casual, and highlights the opportunity in a way that sparks curiosity. Finally, I’d track all outreach in a simple spreadsheet, logging who I contacted, when, their niche, and whether they responded. That way, I can analyze trends and focus on the types of creators who are most likely to reply and collaborate.

To find TikTok creators who would be a great fit to promote Flings, a high‑protein, low‑sugar toaster pastry sold at Target, I’d focus on creators in fitness, healthy lifestyle, college life, and snack/Target haul niches. I’d search TikTok and Instagram using hashtags like #TargetHaul, #HealthySnacks, #HighProtein, and #WhatIEatInADay to unearth creators who authentically align with the brand. I prioritize accounts with 5K–250K followers for their strong engagement and genuine audience connections. As a TikTok creator myself @Hansen.Helps on both TikTok and Instagram with a solid grasp of the algorithm and current trends, and currently active in a partnership, I can easily spot what content resonates. I also use tools like TikTok Creator Marketplace and Modash to efficiently filter potential partners.