TikTok and Instagram!

My goal whenever I make beauty-related content is to give it an authentic, gentle, and "me" vibe. Instead of showing staged or flawless routines, I try to show how a product fits into my day. As a college student, I like to tell little anecdotes about the products I use, how they benefit my skin, and how they have become ingrained in my daily regimen. All of my recommendations sound more like those of a trusted friend than a sales pitch because my material is warm, approachable, and easy to relate to. I strive for an authentic and approachable style by combining charming, aesthetic shots with more candid moments.

For the same reason that I don't want people to feel overwhelmed, I make sure that all product information is very clear and simple. Because my personal brand is heavily focused on mental health and self-care, I often associate beauty products with a moment of quiet reflection and self-care. In general, I try to create beauty videos that are welcoming, genuine, and entertaining, just like the ones I would watch if I were in the audience.

I’d create content that teaches something useful (routine tips, productivity hacks, and wellness reminders) while still keeping it visually appealing. Young professionals want to be inspired and informed at the same time.