I would uniquely lead sampling efforts by collaborating with student organizations in which I am already involved, such as Her Campus, Social Work Club, and Chabad at ISU. I would organize events where students can try out products in a casual and inviting setting, such as self-care nights, study break pop-ups, or tabling events. I'd also promote these moments on social media and encourage students to share their experiences, extending the reach both on and off campus in a genuine way.

Genuine, day-to-day uses of ColourPop, fast GRWMs, swatches in natural light, and candid wear tests would all captivate my audience. I enjoy engaging my followers through polls, questions, and "help me choose a shade" moments, so it feels like we're discovering products together rather than being sold to.

Thanks to ColourPop, I can be creative with my makeup without breaking the bank, and the shades are constantly trendy and exciting. Another thing I love is that everyone can find something that suits them, whether they prefer a more playful style or something simple for an everyday look. ✨💄