Hands down Rare Beauty-- Rare Beauty's influence is undeniable, specifically on TikTok. I recall watching a commentary on a Rare Beauty giveaway to its followers of their foundation and concealers. At the time, Rare Beauty's audience was new along with the brand, so to promote social media outreach, they had a giveaway. The giveaway part of the video was not extraordinarily creative, but the storytelling certainly was. Rare Beauty is seen as accessible in its price compared to other high-end brands. Already then Rare Beauty slays in accessibility of price and has more diverse shade ranges than over brands at a higher price point. Even so, Rare Beauty is compelling because the brand focuses on a new intersection of accessibility-- age and disability. This is something many brands struggle to naturally embrace in their mission statement and especially find difficult via gifting initiatives to increase social following. By showing videos of Selena applying the foundation and concealer with the packaging and mentioning Selena's medical condition, the product is marketed and seen as desirable towards an audience outside of the typical 15-30 age range. Specifically, Rare Beauty is then desirable towards individuals with similar medical conditions or disabilities who don't have to struggle to help them feel more beautiful with makeup. It's creative because the brand is able to first, convince people to follow them on social media to try some high-end products, but more importantly, it creatively brands Rare Beauty as the brand which is accessible to a wider audience without trying as the face and founder of the brand, Selena Gomez, personalized her products with her multi-faceted identities. It even made me think, wow, my mother who has rheumatoid arthritis would enjoy this product.