I executed kit preparation and deployment for a roadshow of networking events across the country. Each kit contained boxes of decor, graphics, and giveaways that would move from show to show. Before the kit would head to the next show, I would ship it back to myself to inventory, stock and reorganize so that when it made it to the next show, the onsite team would be able to execute flawlessly.  While it seemed like an extra step to some, taking the time reduced error and allowed our onsite team to know it would be ready for them once it arrived.

The attendee journey. From registering for an event, to arriving and attending the event, all the way to seeing the photos after the event. Each step is a touch point the attendee is having with the brand. 

The more thoughtfully the journey is planned / executed the longer the memory of how awesome the event was stays with the attendee. 

Often, if the attendee had a bad experience, there was a hiccup somewhere in the attendee journey. Think things like running into issues on the landing page when registering, not being able to find parking near the venue, or going hungry because the planner didn’t order enough food. The logistics serve as the foundation to be able to curate a cool vibe. 

Allows me to interact with new products regularly!