My grandfather was an art teacher who took me to museums growing up, and that love of experiencing art and culture with other people never left. San Francisco is one of the best cities in the world to live that out, and MUSAY feels like the bridge between the city's richness and the people who haven't found their way in yet. I want to be that bridge.

San Francisco already has thriving communities built around arts and culture, museum member groups, local Meetups, neighborhood culture clubs. I'd identify and connect with a few of these groups directly, introduce MUSAY as a discovery tool that fits how they already live, and offer to curate a group outing through the app. It turns an existing passionate audience into early advocates, and gives MUSAY a warm introduction into communities that are already sold on the value of arts and culture.

I executed kit preparation and deployment for a roadshow of networking events across the country. Each kit contained boxes of decor, graphics, and giveaways that would move from show to show. Before the kit would head to the next show, I would ship it back to myself to inventory, stock and reorganize so that when it made it to the next show, the onsite team would be able to execute flawlessly.  While it seemed like an extra step to some, taking the time reduced error and allowed our onsite team to know it would be ready for them once it arrived.