I stay creative when making videos by always genuinely trying to think about how to have fun. It’s a green shake — it doesn’t just need to be kale and water / milk. Add some kiwi! Use a cute glass! Think about how it can be taken from a food to a sensory experience.

My go-to morning routine usually involves a soy milk / banana / chocolate protein smoothie. I’d love to try adding a green shake to my routine!

I believe that it’s important to approach creator relationships and communications with respect. Especially for niche creators (who can be excellent to work with), their time matters — margins can be thin for social media creators until they’ve ‘hit it big’. In all cases, you want to make sure that these creators feel respected and form a positive association with your brand, and you want to build loyalty by showing genuine care in turn — answering any questions or concerns promptly, providing support where needed…