I am most proficient in the Adobe Creative Cloud but I have consistently been experimenting with both Kittl and Canva as they are more accessible.

Working as a freelance graphic designer with a marketing agency has given me extensive experience in brand-focused graphic design. I have had the opportunity to work in both established corporate identities and small business start ups. With corporate brands, my work involved maintaining and evolving existing visual systems as well as rebranding outdated logos. Whereas with start-ups I was able to create more exploratory and hands-on, building the brand from the ground up. Across all environments I have worked in, I remain focused on creating authentic, memorable and purpose-driven design.

Van Leeuwen has great design when it comes to food brands on Instagram. I enjoy how cohesive the page is while also keeping a focus on the product itself. By doing so, they are extremely easy to spot both in stores and online.