I focus on building genuine, two-way relationships by first understanding each influencer’s values, audience, and content style. I engage authentically with their content before outreach, prioritize collaboration over transaction, and ensure the brand’s mission aligns with their personal goals.

I naturally gravitate toward brands that balance aesthetic storytelling with substance—especially those in the skincare, wellness, and lifestyle space.

My product seeding process starts with identifying influencers whose content, tone, and audience genuinely align with Beri’s clean, science-backed values. I prioritize creators who are already passionate about skincare and show transparency in their reviews. Once selected, I reach out with personalized messaging, clearly outlining expectations and offering creative flexibility. I track shipments, follow up post-delivery, and maintain a shared calendar to monitor content timelines. To ensure follow-through, I stay engaged—offering support, resharing their content, and building long-term relationships that feel mutually valuable, not transactional.