Interview Questions
Plant People
Whole Foods Content Creator

What type of content do you believe performs best when it comes to in-store video?
The video needs a strong hook to grab attention right away. It should have clear visuals that highlight one specific product, especially in a crowded shelf setting. The content should focus on how the product stands out from the rest, making it easy for shoppers to understand its unique benefits quickly.
Plant People
Whole Foods Content Creator

Please list your social media handles here (IG, TikTok)
TikTok: hannascottt
Plant People
Whole Foods Content Creator

How would you approach creating compelling video content to showcase Plant People's products in a grocery store setting?
I would stage the video in a very natural and relatable way. I would start by talking about how I was having a hard time sleeping or focusing and wanted to try something new. I would mention that I heard about Plant People products and decided to try one. Then I would film a live and authentic reaction as I pick it up in the store and explain what caught my attention, like the benefits or ingredients. The video would end the next day with a follow up on how I slept or how I felt, giving a genuine recap to build trust and curiosity for viewers.