My favorite marketing campaign was when Goop launched their several hundred dollar diapers. They did it to gain awareness on the expense of regular diapers, while bringing outrage, and then more attention to their own product in stores.

One thing that would help a resume builder gain traction would be if it was free and easily accessible. Most students aren’t willing to pay a large amount of money to have something help them get a job, and also do not know how do intense searches to find a good service. Most likely, they will go with the easiest and cheapest option.