A creative way I’d lead sampling is by setting up pop-up try stations in high-traffic areas on and off campus, where people can swatch products, create a quick look, and take mini samples.

I’d engage the audience by keeping the content real and interactive—quick tutorials, honest reviews, and trend-based looks that show how easy and affordable the products are. I’d also use polls, questions, and repost user content to build community and keep people involved.

I love ColourPop because it offers high-quality, trendy makeup at an affordable price. The brand is fun, inclusive, and cruelty-free, with a wide range of shades that make it easy to create both everyday and glam looks.