Some great ways to attract an audience in email marketing is through a compelling subject line, eye-catching designs, urgency, storytelling, and enticing offers. Things like this make people keep reading or at least look a little bit longer than sending a standard email.

Gen Z individuals tend to want a better work/life balance. They're more likely to be interested in freelancing thanks to the digital world we now live in. Gen Z seems to thrive on the growth of their career to strengthen their future.