The content that drives the most engagement for me is short-form, relatable, and story-driven—like behind-the-scenes moments, mini tutorials, or “day-in-the-life” videos. I’ve found that using trending sounds, interactive elements like polls or questions, and authentic captions really gets my audience commenting, sharing, and coming back for more.

I stay creative by constantly looking for inspiration in everyday life—trends on TikTok and Instagram, events around me, and even small moments in my routine. I mix that with experimenting with new formats, sounds, and storytelling styles, while keeping my own voice and aesthetic consistent so each piece of content feels fresh but still authentically me.

I’d lead sampling efforts by making them interactive and shareable. On campus, I could host pop-up “try-it-yourself” stations—think mini tutorials, before/after demos, or photo-ready setups where students can test products and share their looks on social. Off campus, I’d leverage social media challenges or unboxing-style content, encouraging followers to show their experience with the products and tag the brand, turning every sample into a shareable, authentic moment.