I would make sure that people know what Saint James Tea is myself first. Knowing the product inside and out and being able to answer any questions/concerns is the first and most important step of being able to market it to others. Quinnipiac has a population of very trendy and healthy students, who want to be a part of the hottest new thing, which Saint James has the ability to be on campus. The fruity flavors, bright colors, and nutritional value of the tea already market the product itself. I would table the product, set up pop-ups that engage the students and help them understand the product too. I would collaborate with our RecWell (gym) to have a Saint James inspired event with one of our most popular classes like spin or pilates, to really emphasize how this is a healthy and nutritious drink that is the perfect compliment to every day life.

I would encourage people to purchase Saint James from both Amazon and local stores while utilizing my social media platform by creating captivating and engaging posts to promote Amazon and local brands. I would make it interactive, to get peoples thoughts and opinions to know what people want to see more of and what needs to be improved on. I also think that depending on the store I am promoting, I can use their target market/audience and find a way to expand on that through social media. This would be a great opportunity to help the stores unlock their full social media potential if they haven't already.

I am a part of Kappa Delta, QTHON, the Honors Program, and the Diagnostic Imaging Club. I would creatively introduce Saint James to the Quinnipiac Community at our Kappa Delta event, Shamrock the Rope (Feb. 27th). This event is a tug-of-war competition with the Girl Scouts (one of our philanthropies) and other organizations on campus. I am a chair for this event, and would incorporate Saint James by creating a large stand with the drinks, and the stand would be in the shape of a Saint James bottle, and I would design it as the "Kappa Delta Shamrock Flavor" to correlate with both Kappa Delta and Saint James in a unique and representative way.