https://www.tiktok.com/@pumpkin_bakery

I would collab with pumpkin_bakery! She has engaging, humorous videos that would work well to showcase Smash Kitchen products in. I feel that her fans would be willing to engage with the product, and she's had successful brand deals before.

My approach is to make it feel personal and worth responding to. Most creators can tell immediately if a message is copy-pasted or AI, so I’d always start by referencing something specific about their content and creating a personal connection. It could be about something they made, their style, or how they used a product. That shows there’s real intent behind the outreach.

I’d keep the message clear and concise. A quick intro, why I’m reaching out, and what the opportunity is, without overloading them with details upfront. The goal is to start a conversation, not send a full pitch in the first message.

Tone-wise, I’d match the brand voice but keep it human. Friendly, respectful, and slightly casual so it doesn’t feel like a formal email dropped into DMs. I’d also think beyond the first message. If they respond, I’d keep the conversation going naturally—answer questions quickly, be flexible, and make the process easy for them. Building a good relationship matters more than just getting one post. Overall, I’d approach DMs as relationship-building, not just outreach. The better the interaction feels, the more likely creators are to want to work with the brand again.

I’d show up as Smash Kitchen with a voice that feels quick, a little silly, and genuinely into food. Not overly polished, not trying too hard. The goal is to sound like someone who actually cares about what’s on the plate, not just the brand. I’d also aim to leave comments that feel worth replying to, not just acknowledged. Examples: On a creator’s cooking video: “did you know you should leave this on an open windowsill at night for best results... or just send some to me 👀” On someone using the product: “where's my plate???” On a trending food post: “we just know this would disappear in under 5 minutes” Overall, I’d lean into a voice that’s a bit more confident and reactive; something that feels like part of the conversation, not just sitting on the sidelines.