Credibility is the number one factor that determines whether or not I purchase from a brand. I want to know that it's tried and true and that others can vouch for the product's quality. If the brand has high credibility, I'll be more inclined to purchase from them once, and most likely again if necessary in the future.

The most interesting news story I've read in the past month would be how students who listen to Taylor Swift have higher GPAs. College Rover conducted a study that found that those with elevated GPAs listened to specific musical artists, among the top three being Swift, SZA, and The Weeknd. The study also delved into the types of music students with higher GPAs listen to, with classical, instrumental, and indie stealing the top spots. This just goes to show that picking partners for projects may be easier when you know each other's music tastes.